The Wonderful World of Sustainable Toys
""Love your Children, Love your Toys!"
Our Mission
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Learn about our Sustainability Commitment!
Our Commitment
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Our History

50 Unit Wooden Blocks | Block Sets | PlanToys 5502

My name is Christina and I have had the opportunity to go hands on with many toys during my 19 years of parenting 5 children. I have lived in 7 states and Europe for three years. I have seen the good, the bad, and the ugly with toys.  I have spoken to 1000s of moms and “played” with 1000s of toys. I have seen toy perspectives change over time as well as change based on where I was living. The differences on how toys are viewed or incorporated into children’s lives is different everywhere. One thing that rains supreme is most toys go to landfills and are quickly discarded once the interest levels of children have dropped. I saw so many toys being discarded or tossed. These toys don’t have meaning as they are not remembered. So many cheap toys are being sold online or retailer with zero emphasis on sustainability. I started saying “Love your children and Love your toys!” When you choose toys you love, you will have them forever. Not only having a toy that last the test of time but having a deep connection with the toy which as brought joy to your children and eventually their children. 


I started The Baby Penguin to highlight the amazing sustainable toys and companies that chose to put our children, the environment, and our communities ahead of the bottom line.


My passion for toys grew to a blog and now an ecommerce store selling a highly curated collection of sustainable toys. I have been consulted a few times from several CEOs of major toy manufacturers asking my advice on everything from children to toys. I love advocating for toys! All these experiences have given me the knowledge and perspective to thoroughly evaluate all kinds of toys. I rate my toys on 5 essential categories: Versatility, Durability,  Playability, Longevity, and Sustainability.

Why are heirloom quality toys important?

Heirloom quality toys are high-quality toys that are designed to last and be passed down from one generation to the next. These toys offer a number of benefits, including:

  1. Durability: Heirloom quality toys are made from high-quality materials and are built to last, reducing the need for frequent replacements and reducing waste.

  2. Educational Value: Many heirloom quality toys have an educational component, helping children to learn important skills and knowledge that they can use throughout their lives.

  3. Sentimental Value: Heirloom quality toys often have sentimental value, as they can be passed down from one generation to the next and are associated with cherished memories and traditions.

  4. Encourages Imagination: Heirloom quality toys are often more imaginative and creative than mass-produced toys, encouraging children to use their imaginations and creativity.

  5. Ethical Production: Heirloom quality toys are often produced in a way that considers the rights and well-being of workers, including fair wages and safe working conditions.

  6. Investment: Heirloom quality toys are often a worthwhile investment, as they can be passed down and used for many years, providing value for money in the long term.

Overall, heirloom quality toys offer a number of benefits, including durability, educational value, sentimental value, encouragement of imagination, ethical production, and investment. By choosing heirloom quality toys, families can support sustainable production practices and help to create meaningful memories and traditions that can be passed down from one generation to the next.

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