Top 17 Sustainable Toy Companies in 2025 | Eco-Friendly Toys for Kids
With 19 years of parenting experience raising five children, hands-on testing of countless toys has revealed the good, the bad, and the ugly. Owning The Baby Penguin, an e-commerce store specializing in eco-friendly toys, has deepened this expertise. Insights from discussions with toy industry leaders and podcast appearances have shaped this guide to the top 17 sustainable toy companies for 2025. These brands prioritize eco-friendly materials, safety, and STEM learning, ensuring toys are fun, durable, and planet-friendly.
“Love your kids, love their toys.”
Toys should spark learning and creativity through STEM (science, technology, engineering, math). Sustainable toys, made from FSC-certified wood or recycled plastics, are toxin-free and produced with minimal environmental impact. In 2025, parents increasingly choose these toys to support a healthier planet and foster skills like problem-solving and critical thinking. Learn more about sustainable toys.
What Makes a Toy Company Sustainable?
Sustainable toy companies prioritize the environment, community, and ethical practices. Key values include:
- Responsibility: Reducing waste and carbon emissions.
- Transparency: Sharing ethical supply chain practices.
- Innovation: Using biodegradable or recycled materials.
- Community: Supporting fair labor and local economies.
These brands create safe, durable toys designed to be passed down, contributing to a better future.
Toy Rating Criteria
Toys are rated in 5 categories: Longevity, Versatility, Durability, Playability, and Sustainability.
What’s Special about The Baby Penguin?
At The Baby Penguin, we curate the best eco-friendly toys from brands like Haba, Wishbone, PlanToys, Kapla, and Maple Landmark. All products are made from sustainable materials, safe for children, and designed to last generations. Our goal is a one-stop shop for eco-friendly toys, promoting a green lifestyle.
We envision creating our own Made-in-USA sustainable products. By offering heirloom-quality toys, we support healthy child development and reduce environmental impact.
100% Happiness Guaranteed!
We offer a convenient, environmentally conscious shopping experience. The Baby Penguin educates and empowers parents to make sustainable choices, highlighting toys that prioritize children, the environment, and communities. We can change the world…one toy at a time!
Top Sustainable Toy Companies
1. PlanToys
What Is PlanToys’ Sustainable Mission?
Since 1981, PlanToys has created a sustainable world using eco-friendly materials, non-toxic dyes, and zero-waste processes. They repurpose sawdust into PlanWood™, replant over 50,000 trees, and achieve carbon-neutral production. Visit PlanToys.
3 Reasons to Choose PlanToys for Kids
- Child Safety: Non-toxic materials exceed international safety standards.
- Child Development: Educational toys foster creativity and STEM skills.
- Environmental Commitment: Zero-waste production and sustainable materials minimize impact.
Why PlanToys Stands Out in 2025
With 40+ years of expertise, PlanToys leads with sustainable materials, zero-waste manufacturing, and carbon neutrality. They transform sawdust into PlanWood™ and use wooden waste for energy, holding certifications for ethical production.
Victorian Dollhouse | Pretend Play | Sustainable Toy
Explore the Victorian Dollhouse: A Sustainable Playset for Creative Kids
This eco-friendly, three-story wooden dollhouse for ages 3+ features a versatile attic, sliding sashes, and intricate designs. Crafted with chemical-free rubberwood, it’s safe and durable, sparking imaginative play.
Why Parents and Kids Love This Dollhouse
- Immersive Design: Three floors with a customizable attic and functional panels.
- Eco-Friendly Materials: Made with chemical-free rubberwood and non-toxic dyes.
- Perfect Compatibility: 1:12 scale pairs with other PlanToys products.
- Safe and Durable: Non-toxic and long-lasting.
- Top-Rated: #1 on our Top Wooden Dollhouses List.
Fuel Imagination with Every Play Session
The Victorian Dollhouse fosters creativity through pretend play and storytelling, growing with your child.
PlanToys: Sustainability Meets Play
Made by PlanToys, this dollhouse reflects their eco-conscious mission. Learn more in our PlanToys Brand Spotlight.
Key Features
- Age Range: 3+
- Design: Three-story with attic, sliding sashes, and panels.
- Scale: 1:12, compatible with PlanToys products.
- Materials: Chemical-free rubberwood, non-toxic dyes.
- Origin: Sustainably made in Thailand.
Inspire Timeless Adventures
Bring the Victorian era to playtime with this sustainable dollhouse.
Countryside Blocks | Wooden Blocks
PlanToys Village Blocks: Build Imaginative Suburbs
This 45-piece wooden block set for ages 3+ encourages kids to build homes, farms, and landscapes. Compatible with PlanToys Unit Blocks, it fosters creativity and open-ended play.
Why Choose PlanToys Village Blocks?
- Immersive Play: Includes 45 unique pieces like a windmill, horse, trees, and grass to craft detailed suburban scenes.
- Eco-Conscious Design: Sustainably crafted in Thailand using chemical-free rubberwood, formaldehyde-free glue, organic pigments, and water-based dyes.
- Expandable Fun: Pairs seamlessly with PlanToys Unit Blocks for limitless building possibilities.
- Safe and Durable: Made with non-toxic materials, ensuring a safe, long-lasting toy for young explorers.
- Top-Rated: Featured among the Best Sustainable Toy Companies and highlighted in our Top 27 Benefits of Wooden Block Sets | Ultimate List.
Spark Creativity with Every Block
The Village Blocks empower kids to design their dream neighborhoods, from cozy farms to bustling suburbs. Each piece encourages imaginative play, helping children develop spatial skills, problem-solving, and narrative-building as they construct and play.
PlanToys: Sustainability at Its Core
Crafted by PlanToys, a pioneer in eco-friendly toy production, this set reflects their dedication to sustainable practices. Learn more about their mission in our PlanToys Brand Spotlight.
Key Features
- Age Range: Suitable for ages 3+
- Pieces: 45 blocks, including windmill, horse, trees, and grass (additional blocks/vehicles not included)
- Compatibility: Works with PlanToys Unit Blocks
- Materials: Chemical-free rubberwood, formaldehyde-free glue, organic pigments, water-based dyes
- Origin: Sustainably made in Thailand
Build a World of Possibilities
Transform playtime with the PlanToys Village Blocks, where sustainability meets boundless imagination. Watch your child create thriving communities while enjoying safe, eco-friendly fun.
Delivery Bike – Orchard | Sustainably Made
Delivery Bike | Orchard Collection | PlanToys 3400
PlanToys Delivery Bike: Eco-Friendly Ride-On for Imaginative Adventures
It’s delivery time! Hop on the PlanToys Delivery Bike, a sustainable wooden ride-on designed for kids aged 3 and up. This eco-friendly tricycle sparks imaginative play with its front storage container, “beep-beep” horn, and sturdy design, perfect for little couriers on the go. With a weight capacity of 60 kg (132 lbs), it’s built for safe, active fun.
Why Choose the PlanToys Delivery Bike?
- Interactive Features: Includes a front storage container, “beep-beep” horn, and rubber tread wheels for smooth rides.
- Customizable Fun: Personalize the storage container’s side with chalk for a unique touch.
- Safe and Stable: Stable base, easy-to-grip handlebars, and 60 kg (132 lbs) capacity for secure play.
- Eco-Conscious Craftsmanship: Made in Thailand using chemical-free rubberwood, formaldehyde-free glue, organic pigments, and water-based dyes.
- Top-Rated Brand: Crafted by PlanToys, featured in our Best Sustainable Toy Companies and PlanToys Brand Spotlight.
Spark Imaginative Play
The PlanToys Delivery Bike encourages kids to embark on pretend delivery adventures, fostering creativity and motor skill development.
Sustainability at Its Core
Made from chemical-free rubberwood, formaldehyde-free glue, organic pigments, and water-based dyes, this ride-on reflects PlanToys’ commitment to a greener planet.
Key Features
- Age Range: 3+
- Features: Front storage container, “beep-beep” horn, rubber tread wheels, chalkboard panel, stable base, sturdy handle grips.
- Weight Capacity: 60 kg (132 lbs).
- Materials: Chemical-free rubberwood, formaldehyde-free glue, organic pigments, water-based dyes.
- Origin: Sustainably made in Thailand.
Ride into Sustainable Fun
Transform playtime with the PlanToys Delivery Bike, where eco-friendly design meets boundless imagination.
Final Thoughts on PlanToys
PlanToys tops the sustainable toy companies list with exceptional sustainability practices and heirloom-quality products. Their innovative use of excess sawdust for waterproof bath toys is unique. PlanToys creates safe, beautiful, open-ended toys that promote creativity and role-play. New for 2022, they offer modern-themed pretend sets like detective and agent sets for older kids. See PlanToys Top 25 Toys for trending items!
2. HABA
What is HABA’s Sustainable Mission?
“We assume responsibility for our environment,” says HABA’s corporate philosophy. They minimize environmental impact by upgrading production processes and reducing raw materials, emissions, and waste. Learn more about HABA’s mission.
Minimal Environmental Impact
Conserving natural resources is key for HABA. All wooden toys carry the PEFC label since 2010, using beech and birch from sustainable forestry. Produced in Bad Rodach, Franconia, HABA’s toys help preserve ecological balance.
Notes
HABA, a German company, prioritizes sustainability and child well-being. Toys are made from PEFC-certified beech or maple wood, using non-toxic, water-based stains and lacquers. HABA minimizes foam and plastic in packaging, opting for recycled corrugated materials and reusable OETEX-certified cotton tote bags.
HABA Kullerbu Windmill Playset – 25 Piece Ball Track Starter Set with Special Effects – Ages 2+
The 25-piece Kullerbu Windmill Starter Track Set is perfect for kids aged 2+. It features tracks, curves, slopes, a windmill, and a musical bell for engaging play. The click system ensures durable, slip-proof fun, and it’s expandable with other Kullerbu sets.
Encourage imagination and motor skills with this set! The durable tracks and musical bell spark creativity. Made in Germany, it’s safe and compatible with other Kullerbu sets.
Little Friends Dollhouse Town Villa with Furniture – Modern Wooden Dollhouse
Unlock Endless Imaginative Play with the HABA Little Friends Dollhouse Town Villa with Furniture
Spark creativity with the HABA Little Friends Dollhouse Town Villa with Furniture, a modern, spacious dollhouse for kids aged 3-8. This beautifully crafted villa encourages storytelling, role-playing, and social development, ideal for preschools, Montessori settings, or home playrooms.
Why Choose the Little Friends Dollhouse Town Villa?
Made from natural beech and plywood, this sturdy dollhouse is built to last. Its vibrant rugs and wallpaper add charm to eight rooms, while ten pieces of furniture (five chairs, coffee table, dining table, bed, desk, rocking horse) bring the villa to life. The open design allows multiple children to play together, promoting collaboration. Measuring 20″ x 16″ x 16″, it’s compact yet spacious.
Designed for HABA’s Little Friends Collection
Compatible with HABA’s 4-4.5″ Little Friends figures, this dollhouse is a versatile addition. Tool-free assembly ensures quick setup. Designed in Germany, it combines award-winning craftsmanship with safe, high-quality materials.
Educational and Fun
The villa encourages imaginative play, fine motor skills, and storytelling. Its Montessori-friendly design supports independent and cooperative play, ideal for home or classroom settings.
Bring home the HABA Little Friends Dollhouse Town Villa today and watch your child’s imagination soar. Perfect for gifting or upgrading your playroom!
Final Thoughts on HABA
HABA shines as a top sustainable toy brand with its creative play system, engaging kids from infancy to age 12. Integrating block, ball run, and marble run sets, HABA delivers versatile, long-lasting play using eco-friendly beech and plywood. Designed in Germany, HABA’s toys foster creativity, fine motor skills, and open-ended play, making them a favorite for parents, preschools, and Montessori settings.
HABA’s German-engineered designs blend simplicity, functionality, and durability. Their visually appealing, high-quality wooden toys, like block sets, exude a premium feel, ensuring years of imaginative play. With a commitment to sustainability, HABA remains a top choice for eco-friendly, enduring toys.
3. Maple Landmark
What is Maple Landmark’s Sustainable Mission?
“A world of American-made wood products.” At Maple Landmark, we’ve been making eco-friendly, educational wooden toys, games, and gifts since 1979 in Middlebury, Vermont. We support local companies that operate responsibly and sustainably, employing about 40 local folks year-round to produce safe, superior-quality products. Learn more about Maple Landmark.
Notes
Maple Landmark, based in Vermont, USA, is a leading sustainable wooden toy company. They use heirloom-quality hardwoods, avoiding plastics, and offer toys for children from birth onward. Their Schoolhouse and Natural line toys are free from dyes, paints, and lacquers, showcasing wood’s natural beauty.
Maple Landmark sources materials locally to reduce environmental impact, earning the title of America’s largest producer of sustainable wooden toys. They ensure a healthy work environment and prioritize heirloom quality, making them a top choice for eco-friendly, durable toys.
Wooden Train Town Set – Made in the USA | NameTrains
The NameTrain Wooden Train Set, proudly made in the USA, includes 56 pieces of Northeast maple track plus vehicles like a school bus, bullet train engine, tow truck, police car, taxi cab, fire truck, and more. Compatible with other wooden track systems, it uses solid magnets for secure assembly and non-toxic paint for safety.
With 31 pieces of track (24″ x 38″), this set lets kids create a train town with buildings like a store, house, and train station. See why it’s my #1 Train Set.
Highlights
- Proudly made in the USA.
- Compatible with other wooden track systems.
- 56 pieces, including vehicles and 31 track pieces (24″ x 38″).
- Solid magnets for secure assembly.
- Non-toxic paint for safe play.
- Includes buildings like a store, house, and train station.
- Heirloom-quality, plastic-free, made from locally sourced wood.
- Featured in Maple Landmark Brand Spotlight and Sustainable Toy Companies.
NameTrains Airport Set | Made in the USA
The NameTrains Airport Set includes 16 pieces: two intersecting runways, ground facilities, two airplanes (3″ x 1.4″), terminal buildings, and a 3-piece control tower. Made from sustainably harvested hard maple with a non-toxic finish, the grooved track features runway graphics and a ramped end. The set is stand-alone but compatible with other wooden train systems. It won the 2022 Top Toy of the Year Award from Creative Child Magazine.
Wooden 15″ Checkers Set | Made in USA | Games
This Wooden Checkers Set features a 15″ x 15″ x 0.5″ board made from pine and Baltic birch plywood, with a clear lacquer finish. Checkers are blank on one side and engraved with a crown on the other, flipping to show “kinged” status. Includes a storage pouch. Ages 3+.
- Made in Middlebury, VT, from hardwood maple.
- Non-toxic color dye stain and urethane sealant on checkers.
- Board printed with non-toxic inks and clear lacquer.
- Includes storage pouch.
Maple Landmark Wooden Baby Teether | Natural | Made in the USA
Introducing our all-natural Wooden Baby Teether Pair
Perfect for parents concerned about toxic chemicals, these maple teethers are safe and eco-friendly.
- Sold as a pair, 3.5″ diameter x 0.75″ thick, unfinished.
- Rounded and sanded smooth for comfort.
- Organic, with no finishes or chemical coatings.
- Part of the Schoolhouse Naturals Collection, ideal for infants.
- Made in Vermont, USA.
Final Thoughts on Maple Landmark
Maple Landmark is a top sustainable toy company, known for heirloom-quality craftsmanship. Their toys, from infant teethers to classic games like checkers and chess, are made from beautiful, unfinished hardwoods. Older kids love their train sets with unique historic bridge designs. Maple Landmark’s train tracks are among the highest quality available.
4. Kapla
What is Kapla’s Sustainable Mission?
Made of 100% natural, untreated French pine from sustainable forests in South France, Kapla planks are carefully selected and tested to meet international safety standards. High-quality materials and precision manufacturing ensure perfectly balanced, smooth planks for stable constructions. Used globally as an educational tool, Kapla combines architecture and creative arts. Learn more about Kapla.
Notes
Kapla, the original ecological plank toy, uses 100% untreated French pine from sustainable forests. Rigorous testing ensures safety and compliance. Their reusable cardboard or wooden storage boxes minimize waste, reflecting Kapla’s eco-friendly ethos.
Packaging
Kapla’s packaging, including sturdy cardboard or wooden bins, reduces waste and supports long-term sustainability while exceeding international safety standards.
Natural 200 Planks Box by Kapla
- Flagship product with 200 natural, untreated Landes pine planks.
- Includes an instruction booklet with techniques and models.
- No glue or clips needed; balance is the only rule.
- Special limited edition Collector Box signed by creator Tom van der Bruggen.
KAPLA 100 Octocolor Planks Case
- 100 planks in 8 colors: red, orange, yellow, green, light blue, dark blue, purple, pink.
- Case measures 10.5″ x 10.5″ x 3″, weighs about 5 lbs.
- Adds vibrant contrast to KAPLA structures.
1000 Planks Box | Natural Sustainable Wood
The KAPLA 1000 Pack includes 1000 natural planks and 2 building pamphlets in a wooden box with wheels for easy mobility. Measuring 16″ x 16″ x 16″ and weighing 45 lbs, it’s ideal for family or school settings.
- 1000 natural planks.
- 2 KAPLA building pamphlets.
- Wooden box with wheels and string handles.
Final Thoughts on Kapla
Made in France from European pine, Kapla offers affordable, eco-friendly planks. Their unique colored planks add vibrant beauty to creations, and hardback books teach building techniques, enhancing educational value. A staple in European households, Kapla is a top choice for eco-conscious families seeking sustainable, engaging toys.
5. Wishbone
What is Wishbone’s Sustainability Mission?
Wishbone aims to design better, eliminate waste, ensure longevity, and enhance the environment in a circular economy. Learn more about Wishbone.
- Extended Product Life: Multi-functional, size-adjustable products grow with your child.
- Less Raw Material: Bike Recycled Edition uses hollow components and minimal parts.
- Waste is Value: Limited Edition artwork disguises grain markings on frame components.
- Easy Repairs: 100% repairable products with after-market parts.
- Secondhand Market: A “pre-loved” webpage promotes reusing products.
Notes
Wishbone, a family company from Wellington, New Zealand, creates sustainable ride-on toys, bikes, and wagons using natural and recycled materials. Their design philosophy uses fewer, long-lasting materials, incorporates waste into designs, and promotes reuse via a “pre-loved” section to extend product life.
Wishbone Flip 2in1 in Red, Rock, and Roll Ride-On
An award-winning 2-in-1 rock-and-roll toy for ages 1–5, the Wishbone Flip converts from a rocker to a ride-on in seconds without tools. It supports developmental milestones like balance and motor skills.
- Made from birch wood, available in red or white, with a carry box.
- Simple assembly (attach handlebar).
- Size: 25.2″ x 13.8″ x 15.7″, 5.7 lbs.
- 100% repairable for generational use.
- Mini-Flip Racer (ages 12 months–3 years) is a smaller version.
- Featured in Top Ride-On Toys Articles.
Bike Original 3in1 Natural | Sustainable Bike
The Wishbone Bike Original 3in1 is an award-winning pre-bike for ages 12 months–5 years, teaching walking, riding, and balancing. Made from natural wood, it’s lightweight, adjustable, repairable, and suitable for indoor, outdoor, and off-road use.
- No pedals, awarded TIME Magazine’s Design 100.
- Size: 40.2″ x 19.7″ x 19.3″, 12 lbs.
- 1-year warranty, easy video assembly.
- Featured in Top Ride-On Toys Article.
Final Thoughts on Wishbone
From New Zealand, Wishbone creates sustainable, multifunctional ride-on toys that grow with children. Their circular economy focus includes a secondhand sales page to prevent landfill waste, showcasing ethical production and environmental care.
6. Tender Leaf Toys
What is Tender Leaf Toys’ Sustainable Mission?
Tender Leaf Toys uses reclaimed rubberwood, a by-product of the latex industry, and plants a tree for every one used. Awarded the ICTI Ethical Toy Program seal for their ethical supply chain, they work with Mentari International in Indonesia, a family-run factory ensuring high standards and local employment. Learn more about Tender Leaf Toys.
Notes
Tender Leaf Toys produces plastic-free, handmade wooden toys in Indonesia, encouraging imaginative play. Using reclaimed rubberwood and replanting trees, they prioritize sustainability. Eco-friendly packaging avoids single-use plastics, and toys are hand-painted with water-based, non-toxic paints.
Wild Pines Train Set – Wooden Lumberjack Style Train Set
The Wild Pines Train Set, a 30-piece set for ages 3+, features a log pile with a sleeping bear, a lake with magnetized boulders, fir trees, and a tree nursery. Made from sustainable rubberwood with non-toxic paints, it fosters creativity and meets rigorous safety standards.
Bird’s Nest Café – Play Set for Kids Tea and Café Party
The Bird’s Nest Café Play Set includes a panini toaster, coffee pods, cups, plates, pastries, and more, promoting imaginative and social skill development. Made from sustainable rubberwood with non-toxic materials, it’s durable and safe for all ages.
Final Thoughts on Tender Leaf Toys
Tender Leaf Toys’ nature-themed sets, like the Wild Pines Train Set and Bird’s Nest Café, are plastic-free, heirloom-quality, and ethically made. Their unique designs foster imagination and align with sustainability goals. See Brand Spotlight.
7. Bannor Toys
The Story Behind Bannor Toys
A Family’s Dream Realized
Founded in 2011 by Jesse and Stacey Bannor, Bannor Toys began with a passion for handcrafting toys that spark creativity and meet high safety standards, growing into a thriving business.
Handcrafted with Love
Each toy is handcrafted in the USA with meticulous care, offering durable, unique wooden treasures made by local artisans.
A Legacy of Quality
Bannor Toys uses sustainably managed wood for heirloom-quality toys, designed to be passed down through generations with minimal environmental impact.
Toxin-Free and Child-Safe
Using organic, natural materials and non-toxic finishes, Bannor Toys ensures child safety without harmful chemicals.
Customer-Centric Philosophy
Bannor Toys prioritizes exceptional customer service, ensuring quality, safety, and a positive experience for parents and children.
8. Hape
What is Hape’s Sustainable Mission?
Hape, one of the world’s largest producers of sustainable toys, designs eco-friendly products that meet strict international safety standards. Collaborating globally, Hape emphasizes sustainability, education, and innovation. Learn more about Hape.
Notes
Hape, a leading wooden toy manufacturer, minimizes plastic use and operates its own factory to ensure ethical, sustainable production. See Hape’s environmental responsibility message.
Hape Wooden Busy City Train Rail Set | 51 PCs
This 51-piece set includes passenger and freight trains, a station, gates, a bridge, a crane, figurines, and tracks. Magnetic joints enable easy coupling, and it’s compatible with other wooden rail brands. Made with water-based paint and non-toxic finishes, it’s safe for ages 3+. Featured in Top Wooden Train Sets.
Hape Fix-It Kid’s Wooden Tool Box and Accessory Play Set
This 14-piece set includes a vice, wrench, ruler, hammer, screwdriver, and wooden screws, fostering hand-eye coordination and building skills. Made from sustainable wood with non-toxic finishes, it’s durable and safe.
Hape Red Wonder Wagon Wooden Push and Pull Toddler Ride-On
A classic wooden wagon for ages 3+, it features rubberized wheels, a foldable pull handle, and non-toxic finishes. It promotes motor skills and agility. See full review.
Final Thoughts on Hape
Hape, the largest wooden toy manufacturer, offers fun, functional toys for all ages. While some components use plastic, their playability is high, with unique lines like outdoor explorer and junior inventor sets. Popular baby toys include the ball pound and tap bench and penguin musical wobbler.
9. Kinderfeets
What is Kinderfeets’ Sustainable Mission?
Founded by Oscar V. Mulder in the Netherlands, Kinderfeets began as a balance bike project for his son, evolving into a sustainable children’s company. Inspired by Dutch “kinderfiets” (child’s bike), Kinderfeets uses bamboo, birch, and FSC-certified beechwood with non-toxic paints to create safe, eco-friendly toys. They support Trees for the Future to combat deforestation. Learn more about Kinderfeets.
Why Kinderfeets?
Crafted with non-timber bamboo and birch wood, Kinderfeets’ balance bikes and trikes feature low step-through frames, adjustable seats, biodegradable tires, and padded handlebars for comfort and stability. Bamboo is resilient, fast-growing, and self-regenerating, requiring no toxic chemicals. They also use sustainable birch or FSC-certified beechwood, non-toxic water-based paints, minimal packaging, and recycled paper, donating profits to tree-planting initiatives.
Notes
Kinderfeets specializes in Waldorf-style wooden toys like balance boards, ride-ons, and stackable rainbows, inspired by Dutch design. Using sustainable bamboo and FSC-certified beechwood, their toys are toxin-free with recyclable packaging. Their BSCI certification ensures high welfare standards.
Summary
Kinderfeets creates heirloom-quality, toxin-free wooden toys with sustainable bamboo and beechwood, using eco-friendly paints and packaging. Supporting Trees for the Future, they prioritize environmental conservation and child safety.
Kinderfeets Large Stackable Wooden Arches – Rainbow
This stackable wooden arches set supports cognitive development through sorting, assembly, and imaginative play. Made from FSC-certified pinewood with water-based stains, it’s safe for ages 12 months+ and available in natural or rainbow colors.
- Encourages creative play as fences, bridges, or nooks.
- Dimensions: 14″ x 2.75″ x 7″, 3.4 lbs.
- Meets CE, ASTM, EN71, and AS/NZS 8124 standards.
- Contributes to tree-planting via Trees for the Future.
Kinderfeets 2-in-1 Wooden Cargo Walker Cart Wagon
A versatile 2-in-1 walker and wagon, this toy builds confidence in first steps and offers storage with a removable rack. Its Dutch-inspired design uses beech wood with adjustable, rubber-rimmed wheels to protect floors.
- House-friendly with protective wheels.
- Dimensions: 20″ x 14″ x 18″.
- Easy assembly with included tools.
- Available in white or red accents.
TinyTot 2-in-1 Wooden Balance Bike and Tricycle
Designed for ages 12–24 months, this tricycle converts to a balance bike with a conversion axle. Handmade from heavy-duty birch wood, it features an adjustable seat (8.5″–11″).
- Safe, eco-friendly, and durable.
- Supports early mobility and balance.
Final Thoughts on Kinderfeets
Kinderfeets focuses on gross motor skill toys like ride-ons, balance boards, and stackable rainbows, using sustainable bamboo and birch wood. Their 3-in-1 models offer great value and functionality at competitive prices, blending beauty and eco-consciousness.
10. Le Toy Van
What is Le Toy Van’s Sustainable Mission?
Le Toy Van strives for zero waste by sourcing sustainable wood, reducing plastic parts, using renewable energy, and supporting conservation projects. Their durable toys are designed for long-term play. Learn more about Le Toy Van and their plastic-free ambition.
Notes
Le Toy Van, a London-based company, manufactures classic European-style toys in Indonesia using sustainably sourced wood and water-based paints. With 25 years of experience, their ethical factory ensures fair conditions, and their toys foster imaginative play.
Lastly
Le Toy Van’s heirloom-quality toys, from dollhouses to playsets, are built to last, using eco-friendly materials and timeless designs that inspire creativity across generations.
Le Toy Van Educational Wooden Building Blocks 60 Piece Set
This 60-piece block set, made from sustainable rubberwood with water-based paints, promotes hand-eye coordination and confidence. It includes a cotton bag and is safe for toddlers with smooth edges.
Le Toy Van Petilou Wooden Walker Toy
The Rainbow Cloud Walker, for ages 12 months+, features 45 rubberwood blocks in water-stained rainbow colors. It supports new walkers, developing coordination and cognitive skills with a sturdy design.
Final Thoughts on Le Toy Van
Le Toy Van blends classic and modern designs, using sustainable wood and some recycled plastics. Their heirloom-quality dollhouses, British-themed vehicles, and pretend play sets captivate preschoolers and beyond, emphasizing creativity and durability.
11. Tegu
What is Tegu’s Sustainable Mission?
Tegu believes play should be free of rules and expectations, encouraging children to create, explore, and discover at their own pace. They emphasize stepping away from screens to enjoy hands-on imagination and learning.
“Could we create a for-profit company based in Honduras that would foster a positive social impact through its business?”
Yes—Tegu’s independent factory near Tegucigalpa proves they’re committed to positive change in the region.
Notes:
Tegu produces premium magnetic wooden blocks using responsibly sourced Huesito wood. Their commitment to sustainability includes ethical labor practices, fair wages, and minimizing environmental impact.
By combining play with purpose, Tegu has become a standout brand that supports creativity and meaningful social responsibility.
Tegu Magbot Magnetic Wooden Block Set, Electric Aqua
Magbot Magnetic Wooden Block Set, Electric Aqua
The Magbot set invites kids into futuristic play while staying fully compatible with all Tegu products. These blocks are built to last and inspire generations of open-ended play.
Captivating!
Designed for safety and creativity, Magbot features non-toxic finishes and no small parts. It fosters fine motor skills, storytelling, and imagination through meaningful, screen-free play.
14 Piece Tegu Magnetic Wooden Block Set, Tints
14 Piece Tegu Magnetic Wooden Block Set, Tints
A perfect introduction to Tegu, this starter set inspires open-ended play and is crafted to last. Ideal for gifting and sparking creativity in young builders.
Final Thoughts on Tegu:
Tegu offers a beautiful alternative to plastic tile toys with its vibrant, sustainably crafted magnetic wooden blocks. Their simple design allows for complex creations, and their mission-driven approach shows genuine care for both the community and the planet.
13. BRIO
What is BRIO’s Sustainable Mission?
“Our company is committed to working towards a sustainable future. As a result, we at BRIO have a long-term approach and strategy involving various CSR initiatives. Besides our long history of offering safe, high-quality products, we have always had robust social engagement in the community. We challenge ourselves to care for and develop this heritage by working with established standards and procedures and cooperating with selected external organizations. We will continuously improve our way of working by minimizing our footprint as much as possible to give children a happy childhood and a bright future.”
BRIO shall strive to be a leading environmentally friendly company. We shall conduct our business to ensure we provide safe products compatible with the environmental and economic needs of the products, personnel, suppliers, customers, licensees, and the world at large. The company is committed to improving its environmental impact throughout its operations and product lifecycle by setting and following up proactive targets.
Accordingly, the Company’s policy is to:
- Compliance: The company complies with all applicable environmental laws and regulations. Where regulations are lacking, responsible standards will be applied.
- Environmental Concern: The company promotes concern and respect for the environment among its employees. It emphasizes individual responsibility and ensures appropriate practices and training.
- Proactive Management: The company aims to stay ahead in environmental demands by preventing incidents and controlling working conditions, emissions, and waste to levels below harmful thresholds.
- Incident Response: The company pledges to respond promptly and effectively to incidents resulting from its operations. It will collaborate with industry organizations, government agencies, and environmental standards organizations.
- Continuous Improvement: The company will conduct regular reviews and evaluations of its operations to measure progress and ensure compliance with its environmental policy.
See my complete BRIO Train Guide HERE. Over 20 Trains have been Reviewed!
Notes:
BRIO, a cherished European/Swedish company, has been creating toys since 1884 and specializing in train sets since 1958. They take pride in producing their toys exclusively in their factories. BRIO is dedicated to using sustainable wood in manufacturing its toys whenever possible, prioritizing environmental responsibility. Above all, the company prioritizes child safety, ensuring that its toys exceed the safety standards in the US, Europe, and internationally. With the BRIO World line, their range of toys is extensive, offering a diverse and imaginative play experience for children.
33766 Railway World Deluxe Set | Wooden Toy Train Set For Kids Age 3 & Up
- The Brio World 33766 Railway World Deluxe Set includes trains, tracks, vehicles, figures, bridges, cranes, stations, destinations, a farm with animals, a lighthouse, a ferry with light and sound effects, and an airport with a plane and runway.
- They are designed for creative toddlers aged three and up.
- Compatible with all other Brio railway toys.
- It helps children develop essential skills and understanding of their environment.
- Undergoes over 1,000 safety tests per year to ensure compliance with safety standards.
- Brio prioritizes child safety and produces safe toys for children to play with.
- Featured in my Top 8 Wooden Trains
Classic Deluxe Set
- The BRIO World 33424 Classic Deluxe Railway Set features a realistic wooden train that drives up hills and stops at a station.
- The set includes 25 pieces, including trains, wooden tracks, wagons, a hill, and a station.
- It is designed for creative toddlers aged two and up, making it a perfect gift during Christmas or the holiday season.
- Compatible with all other BRIO railway toys, allowing for expandable play.
- Playing with train sets helps children develop essential skills and engage in learning about their environment.
- BRIO conducts over 1,000 safety tests annually to ensure its products meet safety standards and are safe for children to play with.
Brio Deluxe Railway Set 33052 | BRIO WORLD | Full Review
- The Deluxe Railway Set is an action-packed train set with passenger trains, freight trains, harbor scenes, and metro fun. It’s complete with stations, cranes, bridges, and figures—a must-have for any train lover.
- This 87-piece 33052 Deluxe Railway Set comes complete with passenger trains, freight trains, harbor and metro scenes, stations, cranes, bridges, road and rail tracks, figures, and more. Full of action and adventure, this BRIO World set helps children explore the world around them in a fun and educational way. This train was featured in our Top 8 Wooden Trains to Buy!
- A lot is going on with this set. So many unique elements. It is a little pricier at one of the higher-end sets. I love all the different train car types.
Rescue Team Train Set 36025 | BRIO WORLD | Full Review
- Assemble the Rescue Team for an action-packed adventure in the 36025 Rescue Team Train Set. The firefighters are speeding in the fire train and helicopter to the fire scene. And there’s more help on the way with the police motorcycle zooming out of the police station and the ambulance driving with lights flashing and sirens playing. Once the day is saved, the team stops by the red cargo station to refill the water to be ready for the next emergency.
- Large train set that features exciting railway play across multiple levels with rescue-themed buildings, vehicles, and characters.
- Includes fire-rescue-themed train and helicopter, police motorcycle and station, an ambulance with lights and sounds, a hospital garage, 3x emergency services characters for roleplay, and railway tracks and road accessories.
- This is a New set and a great set to play pretend Fire, Police, and Medical services. This makes a significant expansion with other groups.
6. BRIO Farm Railway Set 33719 | BRIO WORLD | Full Review
- Out on the farm, Life is quiet. The cow and horse are out on the pasture while the tractor takes the hay load to the barn. With this BRIO farm railway set, the crane lifts the hay onto the loft. When it’s time for the Animals to move indoors, place them on the wagon with help from the fold-out ramp and transport The wagon with the farm train set. Farm toys are fun!
- The product includes – the farm railway set with 20 pieces, a train engine with a cargo car, a farm tractor with a trailer, a double-height barn with a magnetic crane, a track crossing, cow, hay, and fencing.
- Who does love Farm Life? This is the cutest set and has a different theme than most BRIO World Sets. My kids love putting the cow in the train cart.
Final Thoughts:
This Swedish-owned company has been making toys since 1884. Their train line is the most popular and what they are known for. Brio has a classic train line set that is all wooden without plastics and is of high quality. However, their best-selling line is Brio World, which has plastic functioning components to add playability to its train sets. I wish Brio would have less plastic in their train sets, but older kids tend to love Brio because it is fun to play with. A few plastic toys can be okay if done sustainably.
13. Janod
What is Janod’s Sustainable Mission?
” Janod: creating sustainable toys. Let’s make children aware of the importance of protecting the environment by transmitting key messages on preserving biodiversity! The WWF® and Janod are working together to offer early-learning toys, puzzles, and board games made of wood and recycled cardboard to create a 100% sustainable collection. Did you know that the carbon footprint of a wooden toy is 25 times lower than that of a plastic toy… so let’s all take action together for the future of our children?”
Notes:
- Janod is a French-based company making efforts toward sustainable production.
- Slightly limited sustainability message. It could be more transparent and easier to find on their website.
- They have joined forces with the WWF(World Wide Fund for Nature) to create a line of 100% sustainable toys.
- Janod uses FSC-certified wood from responsibly managed forests. Preserve biodiversity, ecology, and renewable resources. In addition, this protects the rights of the indigenous peoples.
Janod Wood-Rabbit Magnetic Carrot Rocket Kit – 2-in-1 Game – 5-Piece Stacker Toy
Janod Wooden Rabbit Lapin Carrot Car Push Car Early Learning and Motor Skills Toy for Ages 12 Months+, Model: J08247
This toy features directional wheels that allow it to move in all directions. The rabbit’s ears and carrot tops are made of felt, providing a super-soft touch. It is a battery-free toy and is painted with colorful water-based paints. It can be easily wiped clean for storage. The recommended age range for this toy is 2 to 6 years. It is 20.5 x 10 x 13 cm (8.1 x 3.9 x 5.1 inches). It is suitable for beginners.
Final Thoughts:
Janod makes classic French-styled toys with a modern twist. Unique to Janod is their extensive wooden music toy line called Confetti. Janod makes toy sets that appeal to older children, such as a bigger ride-on toy car and puzzles sold in suitcase-style cases. Janod has a nice transportation line of small vehicles for small-world play for preschoolers. New to Janod is their beautiful line of infant toys called “sweet cacoon” in muted and modern colors. Janod uses very little plastic in any of its components.
15. K’nex Brand – Lincoln Logs (Made in the USA)
The K’nex brand offers a variety of construction toys, including Lincoln Logs, Tinker Toys, and K’nex construction sets. These toys provide children with fun while promoting essential skills such as problem-solving, spatial reasoning, and creativity. Lincoln Logs and K’nex are also responsibly made in America and committed to sustainability and safety standards. K’NEX, a famous construction toy brand, is committed to sustainability in its mission. While K’NEX primarily focuses on providing children with creative and engaging play experiences, they also strive to minimize their environmental impact.
Sustainability Mission?
One aspect of K’NEX’s sustainability mission is its choice of materials. The company utilizes plastic components that are durable and designed for long-term use. They prioritize using high-quality, non-toxic plastics that are safe for children and withstand repeated play. By creating toys built to last, K’NEX encourages reusability and reduces the need for constant replacement.
Furthermore, K’NEX actively seeks ways to reduce waste during manufacturing processes. They aim to optimize material usage, minimize packaging waste, and implement energy-efficient practices in their facilities. By focusing on waste reduction and energy conservation, K’NEX aims to lessen its environmental footprint.
Safety?
K’NEX also places importance on safety and compliance with industry standards. Their toys meet or exceed rigorous safety regulations, including those set by the Consumer Product Safety Commission (CPSC) and international safety standards. By prioritizing safety, K’NEX ensures that their toys are enjoyable and provide parents peace of mind.
K’NEX’s sustainable mission revolves around producing high-quality toys that promote imaginative play while minimizing environmental impact. K’NEX aims to provide children with sustainable and engaging play experiences worldwide by choosing durable materials, reducing waste, and prioritizing safety.
Why is this classic toy still popular?
Lincoln Logs, invented by John Lloyd Wright in 1916, have become America’s Classic Toy and are beloved by four generations of builders. They provide hours of fun while building a solid foundation of STEAM/STEM subjects. The toy wood parts and pieces are responsibly made in America, with 70% of the wood coming from Forest Stewardship Council (FSC) certified forests or other forestry-managed timberlands. Lincoln Logs tests to the strictest quality and safety standards to ensure children have a successful, trouble-free building experience.
Lincoln Logs is a toy and an educational tool that helps children develop essential skills like problem-solving and spatial reasoning. With their commitment to responsible manufacturing and testing, Lincoln Logs offers parents a safe and sustainable choice for their child’s playtime while supporting the American economy. I review all available Lincoln Log Sets HERE.
Lincoln Logs – 268 Pieces Classic Farmhouse
This Lincoln Log set comprises accurate, beautifully stained wood logs manufactured in America to the highest quality standards. The classic Farmhouse set includes over 260 parts and is easy for preschoolers as young as 3 to build with step-by-step instructions or their imagination. Lincoln Logs has been a beloved building toy for over a century, and the Farmhouse set comes in collector’s edition packaging with exclusive artwork and a bonus collectible toy figure.
Lincoln Logs – On The Trail Building Set-59 Pieces:
The Lincoln Logs sets consist of high-quality natural wood logs made in America to the strictest standards. Children as young as three can quickly build and play with their fine motor skills, hand-eye coordination, and manual dexterity with these logs. The set includes step-by-step building instructions or encourages imaginative builders to design their creations. Children can create a cozy log cabin scene with windows, a working door, and fun play figures such as a hiker, wolf, tree, and bonfire!
Final thoughts:
Are Lincoln Logs sustainable toys? Yes, Lincoln Logs can be considered a sustainable toy. Lincoln Logs are made from wood, typically from sustainably harvested forests. The logs are crafted from durable and renewable materials, such as real wood, a natural and biodegradable resource. The production of Lincoln Logs focuses on minimizing waste and maximizing the use of sustainable materials.
Additionally, Lincoln Logs promotes open-ended play and encourages children to use their imagination and problem-solving skills. This type of play can have long-lasting benefits for child development, fostering creativity, spatial awareness, and fine motor skills. Overall, Lincoln Logs offers children an engaging and sustainable play experience, allowing them to construct and create with eco-friendly materials while promoting their cognitive and physical development.
16. Green Toys – Classic Toys with an Eco Twist
Green Toys are a super-safe, durable toy that is both good for the earth and safe for little ones. Manufactured and assembled in the USA, these toys are made from 100% post-consumer recycled milk jugs (HDPE #2 plastic), which saves energy and reduces greenhouse gas emissions. With no external coatings, paints, or dyes, Green Toys do not include harmful chemicals such as BPA, PVC, or phthalates.
Additionally, they package their products using recycled and recyclable materials while utilizing soy-based inks. By maintaining a tight local supply chain that minimizes transportation emissions and supports the domestic economy, Green Toys is committed to sustainability at every step of its production process.
What is Green Toy’s Sustainability Mission?
Their commitment to using recycled materials is at the core of Green Toys’ sustainability mission. The company manufactures its toys using 100% recycled plastic, primarily from post-consumer milk jugs. By repurposing plastic waste, Green Toys helps to reduce the reliance on virgin plastic and decrease the overall environmental impact associated with plastic production.
Green Toys also focuses on minimizing its carbon footprint. They utilize an energy-efficient manufacturing process that significantly reduces greenhouse gas emissions compared to traditional toy manufacturing methods. Additionally, their toys are packaged in environmentally friendly materials, such as recycled and recyclable cardboard boxes, reducing waste.
What about the Toy Design?
The brand’s dedication to sustainability extends to its toy design. Green Toys creates toys built to last, with durable construction that can withstand rough play and multiple generations of enjoyment. Their toys are free from BPA, phthalates, PVC, and external coatings, ensuring they are safe for children and the environment.
Furthermore, Green Toys promotes recycling and a circular economy. They encourage consumers to recycle their toys once they are no longer in use, emphasizing the importance of responsible disposal and the potential for them to be recycled and transformed into new products.
Overall, Green Toys’ sustainable mission centers on creating toys made from recycled materials, produced with eco-friendly practices, and designed to be safe and durable. By embracing the principles of recycling, reducing waste, and promoting a circular economy, Green Toys sets a positive example for the toy industry and encourages environmentally responsible play.
Green Toys Dump Truck in Yellow and Red – BPA-Free
The Green Toy Dump Truck is not only a safe toy choice for your child but also environmentally friendly. Made from materials free from BPA, phthalates, and PVC, this dump truck prioritizes the health and well-being of your child. Even the packaging of this toy set follows eco-conscious practices, as it is made with recycled and recyclable materials and printed with soy inks.
This dump truck toy goes beyond just playtime fun.
With its vibrant yellow and red colors, it is designed to improve your child’s gross motor and fine motor skills. They will have a blast learning how and where to dump the garbage, instilling a sense of responsibility for keeping their surroundings clean. The package includes a fully functional dumper without metal axles, ensuring a safe and enjoyable play experience. This toy set is innovative and practical, as it encourages hands-on learning and skill development in a fun way.
Durability is a vital feature of the Green Toy Dump Truck. Constructed from recycled plastic milk containers, it meets FDA food contact standards, guaranteeing its strength, safety, and longevity. You can be confident that this toy will withstand the test of time and provide endless hours of play. Cleaning the dump truck toy is a breeze. Simply use mild baby shampoo or soap to keep it fresh and hygienic. It is also dishwasher-safe for added convenience. Whether your child plays indoors or outdoors, this versatile toy suits both environments.
Final Note:
Green Toys™ is a brand dedicated to providing children with toys that are not only fun but also sustainable. With a focus on using environmentally friendly materials and manufacturing processes, Green Toys™ promotes a greener and cleaner future for our planet. Using 100% recycled plastic, primarily from recycled milk jugs, Green Toys™ reduces the need for new plastic production and prevents plastic waste from ending in landfills. This commitment to recycling and repurposing materials demonstrates their dedication to minimizing their ecological footprint.
Not only are Green Toys™ made from recycled materials, but they also prioritize the safety of children. Their toys are free from harmful substances such as BPA, phthalates, PVC, and external coatings, ensuring that little ones can play with them without any worries. In addition to their eco-friendly materials, Green Toys™ designs their toys with durability in mind. Their products are built to withstand years of play and exploration, making them long-lasting and reducing the need for frequent replacements.
By choosing Green Toys™, you provide your child with high-quality and safe toys and contribute to a more sustainable future. Let’s inspire the next generation to embrace a greener lifestyle and positively impact the world with Green Toys™.
17. Luke’s Toys
Luke’s Toys is a premier destination for parents looking for high-quality, safe toys that promote sustainability and creativity. Their mission is to provide customers with the best possible experience with a wide selection of American-made toys. Their years of experience in the industry have given them the knowledge and expertise necessary to offer top-notch customer service and ensure that each product meets their rigorous standards.
Whether you’re searching for wooden toys, educational games, or outdoor playsets, Luke’s Toys has something for every child. By shopping with them today, you can give your child the gift of imagination and creativity while supporting an ethical and sustainable business.
What’s their Sustainable Mission?
Luke designs toys with a simple, old-school wooden style. These toys could have been hand-crafted by a skilled woodworker and designed like a real truck. But our toys are made using state-of-the-art manufacturing processes and materials in the USA. Everything we use to make our toys – every sourced material, tool, and supplier is American. This unlocks the kid’s imagination.
- We’ve removed 30% of the plastic from U.S. sources and replaced it with organic materials – Maple sawdust, Walnut shells, Flax fibers, and more. This is combined with safe, certified, clean plastic pellets to make our toys. The organic material in the toy varies, so some colors differ slightly from the images.
- Top Sustainability Practices: Colors are molded in, not painted on. So there’s nothing to flake off.
- No BPA or Phthalates …are in our toys. Our toys meet or exceed all USA safety standards. The plastic part of our toys is Polypropylene, one of the safest plastics. We aim to balance eco-friendliness with safety and sustainability while making affordable and fun toys.
Luke’s Toy Factory Eco-Friendly 3-D Puzzle Tipper Truck
- Four-part stacking toy Made 100% in the USA
- Parts Interchangeable with other Luke’s Toy Factory toy trucks
- Made from 30% sawdust and 70% safe, certified, clean plastic
- NO paint. NO glue Waterproof, Sink washable Safety tested & certified for ages 3+
- Dimensions: 6.5 inches long x 3 inches wide x 4 inches high
Final Note:
Their toys are fun to play with and are educational! Think of a 3D puzzle that becomes a truck when assembled. Designed for small hands, the toys are made with a bit of wiggle room so that kids with developing motor skills are not frustrated. Our target age is three and up – just when kids outgrow “baby toys” but aren’t quite ready for the precision required for more complicated building toys. No plastic toys here!
Conclusion
This guide celebrates Sustainable Toy Companies 2025, spotlighting top eco-friendly brands like Hape, Green Toys, Le Toy Van, Tegu, EverEarth, and others, along with their missions and exceptional products that embody charm, quality, and craftsmanship. These toys, designed with a steadfast focus on sustainability and child-friendly innovation, shine brightest when experienced firsthand. Choosing these brands ensures eco-conscious play that nurtures children and safeguards the planet. While not exhaustive, this list reflects my focus on curating the best Sustainable Toy Companies 2025, and I’ll continue to expand it as I discover new eco-friendly brands. If you know a company I should review, please reach out!
What sets Sustainable Toy Companies 2025 apart is their relentless focus on sustainability, ethical production, and community impact. Brands like Hape, crafting toys from sustainably sourced bamboo, and Green Toys, transforming recycled milk jugs, lead with innovation that outpaces much of the toy industry. Le Toy Van and Tegu focus on durable, heirloom-quality wooden toys, while EverEarth emphasizes environmental awareness through educational designs. These companies are lightyears ahead of conventional giants, yet true change demands consumer action. By focusing on education, advocacy, and eco-conscious purchases, we can amplify the impact of Sustainable Toy Companies 2025 and drive a greener future.
3 Reasons to Subscribe to The Baby Penguin
- Discover Sustainable Toy Companies 2025: Subscribing keeps you focused on the latest eco-friendly toys from brands like Hape, Green Toys, and Tegu, ensuring sustainable play for your child and the planet.
- Learn Sustainable Practices: Our store and blog focus on empowering you with insights into sustainable materials, ethical manufacturing, and waste-reducing tips, guiding your eco-conscious choices.
- Support a Mission-Driven Business: Your subscription fuels a company focused on environmental and social impact. By choosing Sustainable Toy Companies 2025, you champion sustainability in the toy industry and beyond.
Thank you for joining us! Your focus on sustainable choices is invaluable, and I’m deeply grateful for your support in this mission.
